“Make It Juicy" is the slogan for Dami’s Famous BBQ sauces from the food CPG brand Dami's Famous. This phrase, originated from the owner’s days working in the hospitality industry in Los Angeles. When he would receive an excellent tip, he would say “juicy.” When he decided to rebrand his food, CPG company, Dami's Famous, he saw the potential of this phrase to connect with consumers and use it as the slogan for Dami's Famous BBQ Sauces. "Make it Juicy" is not just a product slogan – it's a lifestyle, a philosophy, and a way of life open to all, including Dami’s Famous followers. It's about “Adding Luxury To Food”. Quality, luxury, flavor, excitement, and joy to every aspect of life, and we want to share the “Make It Juicy”experience, taste, and way of life with you. “Make It Juicy” isn't just about selling merchandise, and products; we invite you to be part of a community that values quality, luxury, flavor, excitement, and joy. We encourage consumers of Dami's Famous BBQ Sauces to spice up their dishes and their lives, that is, to "Make It Juicy"! We invite you to join us on a juicy journey of culinary discovery using Dami’s Famous BBQ Sauces to experiment with cuisines and unite cultures around the world.